Modular content material is content material that you may simply repurpose to fulfill an array of wants. Creating content material that you may slot into a number of platforms and channels (with simply minor tweaks to suit the venue) is a superb approach to attain numerous audiences. It’s additionally an effective way to make your content material work tougher for you, particularly after you’ve put in all the hassle to create it.
A Versatile Entire
So modularizing your content material can imply taking a single piece and presenting it in lots of locations in its entirety. It’s moveable, transportable, and complete.
Strategically presenting subdivisions is one other modular taste.
Modular content material also can consult with a prolonged, sturdy piece that you just chop into many smaller, self-contained items—modules—that you just then current in numerous venues.
The concept is to create content material that works as a complete or in its components. You need to construction your content material such that internally coherent chunks will be separated from the entire and used on their very own.
Let’s say we’ve a ten-gallon bucket of ice cream and a home full of hyperactive toddlers (or grownup creatives, identical distinction).
We have to use that bucket of ice cream to get all these toddlers into the lounge for nap time, however they’re toddlers (or, once more, grownup creatives), they usually’re very explicit about how they devour frozen sugary treats.
One modular strategy to this downside can be to take bits of that ice cream to create ice cream bowls, ice cream cones, and blended cups of ice cream smoothies.
Every repurposing of the core ice cream content material will entice completely different audiences. By using all of them, we will collect all of the little rascals into the room and … (ice cream drumstickroll, please!) … mission achieved.
In fact, now they’re all hopped up on sugar, however that’s a unique downside.
Modular content material also can work within the reverse means. Utilizing the identical instance, we will put collectively a few deal with trays from numerous little items of sweet and snacks from round the home. So, you’ll be able to construct a wide range of content material from smaller, granular content material.
The essential factor is that modular content material can, with somewhat inventive utility, attraction to completely different audiences.
Right here’s How You Can Use It
Your ace content material author has simply created a definitive 2,700-word weblog that relates maverick advertising and marketing methods to how Tom Cruise’s character within the 80s blockbuster hit film Prime Gun managed to drag off a negative-4G inverted dive in an F-14 Tomcat.
It’s a brilliantly written weblog. It hits all of the web optimization checkmarks. It’s lengthy, it’s informative, it makes nice use of key phrases, headers, and subheaders. The issue is that it’s a weblog in a sea of blogs in your web site, and also you need it to drag extra weight for you.
Nicely, no downside. Let’s see how we will make it give you the results you want elsewhere.
“That is what I name a target-rich setting.”
Earlier than you begin creating your modular content material, you’ll need to establish your goal audiences.
Your LinkedIn viewers is certainly trying to your organization as a thought chief on the earth of promoting, so their consideration is a should.
Then there are the social media platforms. You suppose your Instagram account has somewhat little bit of attain, and a help Tweet couldn’t harm both. Each audiences may also most likely be extra excited in regards to the Prime Gun spin.
You marvel if perhaps you couldn’t go for a extra visible viewers as properly. May YouTube give you the results you want by some means? Completely. Jet fighters and video content material work like peanut butter and chocolate.
Targets locked. Hearth away.
For the LinkedIn content material, pulling a very fascinating passage from the weblog and making a submit out of it is going to draw curiosity from the professionals within the viewers. The blurb ought to comprise data that provides it worth by itself, but additionally entice folks to comply with a hyperlink to the complete weblog.
Now, in consideration of our audiences on the opposite platforms, we’d need to bounce forward to YouTube content material.
In the event you consider the weblog extra as a script, all of the sudden you might have the muse for a video. Lower collectively stills from the film together with free-use jet fighter footage, add a narrator over it, and now you might have a video. Optimize the outline for greatest outcomes, and don’t be afraid so as to add in some explosions for further punch.
Once you’ve obtained your video uploaded to YouTube, it’s time to speak about it on Twitter and Instagram. Hyperlink the video on each platforms together with a intelligent line like “Right here’s why buzzing the tower can repay in your advertising and marketing methods.”
Bear in mind, it’s essential that each one your modular content material drive the viewers again to your web site.
You In all probability Already Know This, However…
The factor about modular content material creation is that you just’ve most likely already been training it to some extent. Any advertising and marketing technique value its salt goes to contain reaching as many audiences as attainable with content material.
The true technique is in figuring out these audiences you need to attain after which piecing out the modular content material in an acceptable method to succeed in these audiences.
Content material Creator’s Takeaway
Modular content material helps you’re employed smarter, not tougher. Creating content material that you may repackage (in complete or in components) to greatest match the vacation spot advertising and marketing channel means extra folks will see your content material, and it means you don’t have to start out from scratch and design a chunk for every platform.
Modular content material helps keep model identification. Speaking a powerful, constant message is essential to establishing and sustaining your model. Modular content material ensures that the tone and substance of your publications is unified.
At JO, we’re consultants in reaching audiences. In the event you’re searching for assist together with your modular content material technique, make sure to get in contact and discover out what we will do for you.